About Us

We are Promoting indigenous, organic, and ethnic products from Northeast India not only helps in preserving and showcasing the rich cultural diversity of the region but also contributes significantly to sustainable and responsible business practices. By providing a platform for rural entrepreneurship, Purbanchal Rural Mart plays a crucial role in boosting the local economy and supporting livelihoods in rural areas.

Here are some potential areas of focus or strategies you might consider to further enhance your objectives:

  1. Collaboration with Local Artisans and Producers: Strengthen ties with local artisans, farmers, and producers to ensure a diverse range of high-quality products. This collaboration can also foster a sense of community and mutual support.
  2. Educational Initiatives: Conduct workshops, training programs, and awareness campaigns to educate both producers and consumers about the benefits of indigenous, organic, and ethnic products. This can help build trust and increase demand for such products.
  3. Digital Presence: Establish an online platform or e-commerce website to reach a wider audience beyond the local region. This can help connect rural entrepreneurs with customers from different parts of the country and even globally.
  4. Certification and Quality Assurance: Work towards obtaining certifications for organic and indigenous products to ensure transparency and quality. This can enhance the credibility of your products and attract a broader customer base.
  5. Promotion of Sustainable Practices: Emphasize the importance of sustainable farming and production methods. This could involve promoting eco-friendly packaging, waste reduction, and other environmentally conscious practices.
  6. Community Engagement: Actively involve the local community in decision-making processes and seek their feedback. This creates a sense of ownership and ensures that the business aligns with the needs and values of the community.
  7. Market Research: Regularly conduct market research to stay updated on consumer trends and preferences. This can help in adapting your product offerings to changing market demands.
  8. Partnerships and Networking: Forge partnerships with other organizations, both within and outside the region, to create a network that supports rural entrepreneurship and sustainable business practices.
  9. Government Initiatives: Stay informed about government initiatives and schemes that support rural development and entrepreneurship. Taking advantage of such programs can provide additional resources and opportunities for growth.